ABOUT

Commercial thinking from the customer journey, the frontline and the numbers.

Commercial Growth is built around one question: where is the opportunity? The work starts by understanding what is already happening before recommending another tactic.

About Laura

I’m Laura Quinn, founder of Commercial Growth. My background spans sales, customer retention, customer experience, commercial performance, operations, KPI analysis, process improvement, coaching and sales enablement.

I’ve worked across telecoms, hospitality, events, B2B services, fitness and digital products. That has given me three useful perspectives on commercial performance: what the customer experiences, what the frontline process actually looks like, and what the numbers are saying.

The Commercial Growth approach

I do not start by assuming a business needs more marketing, more leads or another platform. I start by mapping what happens between interest, enquiry, sale, delivery and repeat business. The aim is to identify the questions worth answering before money or effort is committed to a solution.

Diagnose before prescribingUnderstand the customer journey and baseline first.
Prioritise commercial impactFocus on changes that can materially affect performance.
Stay close to implementationIf support is needed, the work can continue beyond the report.

What Commercial Growth is not

Commercial Growth is not a generic marketing agency, a promise of guaranteed revenue, or a substitute for legal, tax, accounting or regulated professional advice. Recommendations are based on the information available and should be tested against the real business context.

Want me to look at your business?

Start with the free Commercial Growth Check. It takes around 2–3 minutes and shows the areas I would want to investigate first.

Find the gaps